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Heritage is a burden.
Heritage is a Blessing.
It can carry pressure to confirm and to be held to a high standard.
It can generate brand strength such that one feels empowered
to spread one's wings, to try new things.
In the Montebelluna area of Northern Italy where we are based,
the threads of footwear heritage weave through most homes, most
families, most generations. In our case, an unbroken lineage
of five generations is the foundation of a long-standing, highly
respected development and production operation.
For as long as production line footwear has been made, and for
a few generations prior to that, the continuity of operating
in tis same area directed by members of the same family has
resulted in a purity of mission. For over 140 years, we have
effectively had one owner, one 'home', one primary focus: innovative,
functional, quality outdoor footwear. |
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